Privacy Policy

Information We Collect

We may collect information you voluntarily provide when you:

• Submit a contact form through our website
• Place an order through our online store
• Sign up for updates, promotions, or newsletters
• Contact us by phone, email, or in person

This may include your name, email address, phone number, billing or shipping details, and any message or order information you provide.

Website, Forms, and Ecommerce

Our website is built on WordPress and hosted by WP Engine. Contact forms on our site are powered by WPForms. Our ecommerce toy store is hosted through BigCommerce.

These platforms may process information needed to operate the website, receive form submissions, complete purchases, manage orders, and provide a secure shopping experience.

How We Use Your Information

We use the information we collect to:

• Respond to questions or messages
• Process and fulfill online orders
• Provide customer service
• Send store updates or promotional messages when applicable
• Improve our website, services, and shopping experience
• Protect against fraud, misuse, or unauthorized activity

Payment Information

Payment information for online purchases is processed securely through our ecommerce and payment service providers. Smart Toys & Books does not directly store full credit card numbers on our website.

Cookies and Website Analytics

Our website may use cookies or similar technologies to help the site function properly, improve performance, remember preferences, and understand how visitors use the site.

You can adjust your browser settings to refuse or remove cookies, though some parts of the website may not function properly without them.

Sharing of Information

We do not sell your personal information. We may share limited information with trusted service providers who help us operate our website, manage forms, process orders, fulfill purchases, provide customer support, or comply with legal requirements.

Data Security

We take reasonable steps to protect your information and use trusted platforms to help keep website, form, and ecommerce data secure. However, no online system can be guaranteed to be completely secure.

Children’s Privacy

Smart Toys & Books offers products and experiences for families and children, but our website is intended for use by parents, guardians, and adults. We do not knowingly collect personal information directly from children under 13.

Your Choices

You may contact us to request access to, correction of, or deletion of personal information you have provided to us, subject to any legal or business recordkeeping requirements.

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us: