Welcome to Smart Toys and Books, Parties too!

With over 29 years of experience in the toy industry, we know what will spark the imagination, create excitement, and stimulate learning, all a day’s work in the life of a child.  We provide a wonderfully complete selection of high quality games, books, toys and dolls that fascinate, challenge, enlighten and delight children of all ages.  We are truly about the best of the best!  Come experience an atmosphere of maximum fun in a store that is easy to shop.  Our staff is always available, and our displays and demonstrations are definitely hands on!

We promise to deliver superior customer service, through our individualized attention, customer incentive programs and complimentary wrapping.

We do the BEST Birthday Parties in Town! – Specializing in parties for preschool children.  Choose from one of many themes…or design a party as individual as you are!  Popular themes include:  Frozen, Ninja Turtles, Outdoor Adventure, Harry Potter, Ninjago, Tinkerbell, Toy Story, Star Wars, Indiana Jones, Princess, and Kindermusik.

We will be closed July 4th and 5th!

Thomas-Chuggington Play Day


Join us for our monthly Thomas-Chuggington Play Day! We will provide train tables, coloring, snacks and a drink, as well as read a story! Cost is $5 per child and is due at the time of registration. Ages 2 and up. Register online, in-store, or by phone!

Tuesday, July 7th at 10:00am

Summer Fun Series

Join is this Summer for some Summer Fun! Parents and caregivers are encouraged to watch creativity unfold! From craft classes to science workshops, these fun activities are sure to keep your kids busy! Please stop by or call 865-691-1154 to register as classes fill rapidly! You may also register online on our Event Calendar. All sign-up fees must be paid at the time of registration. Class details can be found on the Event Calendar.

Volcano Alert! (Ages 6+) $8.00

Wednesday July 8th @ 11am & Friday July 10th @ 1pm

Decorate Fairy Wings (Ages 4+) $8.00

Wednesday July 15th @ 11am & Friday July 17th @1pm

Paint-n-Glider (Ages 5+) $8.00

Wednesday July 22nd @ 11am & Friday July 24th @1pm

Design, Paint, ZOOM (Ages 5+) $8.00

Wednesday July 29th @ 11am & Friday July 31st @ 1pm

Create a Master-plate (All Ages) $10.00

Wednesday August 5th @ 11am & Friday August 7th @ 1pm


We understand that shopping from home is a convenient way to get shopping done, so that is exactly why we provide a way for you to shop at Smart Toys & Books…online!

 “Shop the Store”: This means that you can shop directly from our inventory in the store. We haven’t introduced our entire inventory to our online store, but we have selected some of our favorite and most requested items to be featured on our website.


Smart Toys & Books | Franklin Square | 9700 Kingston Pike | Knoxville TN 37922 | P: 865-691-1154 | F: 865-691-6103
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