Welcome to Smart Toys and Books, Parties too!



With over 28 years of experience in the toy industry, we know what will spark the imagination, create excitement, and stimulate learning, all a day’s work in the life of a child.  We provide a wonderfully complete selection of high quality games, books, toys and dolls that facinate, challenge, enlighten and delight children of all ages.  We are truly about the best of the best!  Come experience an atmosphere of maximum fun in a store that is easy to shop.  Our staff is always available, and our displays and demonstrations are definitely hands on!

We promise to deliver superior customer service, through our individualized attention, customer incentive programs and complimentary wrapping.

We do the BEST Birthday Parties in Town! – Specializing in parties for preschool children.  Choose from one of many themes…or design a party as individual as you are!  Popular themes include:  Frozen, Ninja Turtles, Outdoor Adventure, Harry Potter, Ninjago, Tinkerbell, Toy Story, Star Wars, Indiana Jones, Princess, and Kindermusik.



Halloween-pictures-for-kids_zpsd92223c2Costume Contest

Come dressed in your Halloween costume for our 3rd Annual Halloween Costume Contest! See our Event Calendar for details! No charge. All ages welcome!

Saturday, October 26th 10:00am-3:00pm




Picture 1Halloween Science Workshop

Come join the fun for our first ever Halloween Science Workshop! Former Knox County School Teacher, Steve Cottrell will lead in and demonstrate some super fun and spooky activities. We will be making Mysterious Gooey Slime, creating an Eerie Glowing Eruption, and whiping up a batch of Dracula’s Toothpaste. Come see how to make Franken-Worms, and touch and feel some Alien Monster Eyes. Find out what makes Pop-Rock Candy POP! The workshop is limited to 12 participants, so don’t wait to reserve your spot! Ages 6 and up, $10 per child.

Saturday, October 25th 11:00am and 1:00pm


reviselogo2The Great Train Event

Members of The Knoxville Model Railroaders will be on hand to provide information about their activities as well as feature a working model of trains. The railroaders are affiliated with the Children’s Museum of Oak Ridge. Come dressed as an engineer, have your picture taken with Thomas, make a train craft, and watch working train models! Fun for ALL ages!

Saturday, November 1st 10:00am-1:00pm


Personalized Plate & Mug for Santa!

Make a special plate and mug for Santa’s milk and cookies! We will have the materials to design and color your own plate and mug, then we will send off the designs to have them made and call you when they are ready to be picked up. Plates and mugs should take one to two weeks to be delivered. We are taking reservations for 10 children every half hour. Payment must be made in order to reserve your spot.

Saturday, November 8th 10:00am-4:30pm

Plate & Mug  – $24.99/child

Plate OR Mug – $14.99/child


Holiday on the Square

Join all of the Franklin Quare merchants for our annual Holiday on the Square! Activities include: Carriage Rides, Santa with Elves, Puppet Shows, Carolers, FHS Madrigal Singers, $1000 Shopping Spree, Door Prizes, Refreshments, Lights, and much more!

Saturday, December 6th 11:00am-3:00pm





Santa2012_082Portraits with Santa

Come join Smart Toys and Lauren Blankenship Photography for Portraits with Santa! We take appointments every 5 minutes to avoid long waiting times. The cost is $10 per family and must be paid when booking your appointment. The $10 includes: cookies, drinks, candy canes, a movie to watch while you wait, and a special visit with Santa! Each family will receive a $10 discount code to use toward a print order. See our Event Calendar for more details!

Sunday, December 7th 1:00pm-5:00pm

Smart Toys & Books | Franklin Square | 9700 Kingston Pike | Knoxville TN 37922 | P: 865-691-1154 | F: 865-691-6103
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