Welcome to Smart Toys and Books, Parties too!



With over 29 years of experience in the toy industry, we know what will spark the imagination, create excitement, and stimulate learning, all a day’s work in the life of a child.  We provide a wonderfully complete selection of high quality games, books, toys and dolls that fascinate, challenge, enlighten and delight children of all ages.  We are truly about the best of the best!  Come experience an atmosphere of maximum fun in a store that is easy to shop.  Our staff is always available, and our displays and demonstrations are definitely hands on!

We promise to deliver superior customer service, through our individualized attention, customer incentive programs and complimentary wrapping.

We do the BEST Birthday Parties in Town! – Specializing in parties for preschool children.  Choose from one of many themes…or design a party as individual as you are!  Popular themes include:  Frozen, Ninja Turtles, Outdoor Adventure, Harry Potter, Ninjago, Tinkerbell, Toy Story, Star Wars, Indiana Jones, Princess, and Kindermusik.



Our Newest Birthday Party Theme


Make a Valentine’s Day Card paper-hearts-scissors-photo-420x420-ts-87738952

Join us to make a beautiful Valentine’s Day Card for the special someone in your life! Whether it’s for your Mom, Dad, Grandparents, or that secret crush, we will provide all the materials for you to make them an awesome card! No charge. All ages welcome!

Saturday, February 14th 10:00am-3:00pm



Paddington Bear Meet and Greet

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Paddington Bear is making a special appearance at Smart Toys and Books! Come between 10:00am-12:00pm to meet, greet, take photos, and have your book signed by Paddington Bear. This event is free and no reservations are required.

Paddington Bear will also be hosting a “Party with Paddington Bear” where we will sip tea, eat sandwhiches and cakes, make a craft, and read some Paddington Bear favorites! There will be a charge of $8 per child for this event. Registration can be done in-store, online, or by phone. Space is limited, so don’t wait to reserve your spot!

Saturday, February 21st

Meet and Greet from 10:00am-12:00pm

Party with Paddington Bear from 1:00pm-2:00pm


Clay Rice Sihouettes



Clay Rice will be returning to Smart Toys for silhouettes and book signings! Call or come in to make an appointment. Prices start at $42 per person for silhouettes (includes two copies). All ages welcome!

Wednesday, March 11th



Thomas – Chuggington Play Day


We will start back with Thomas – Chuggington Play Days on Tuesday, February 3rd at 10:00am. Cost is $5 per child. We will provide two train tables, coloring and painting activities, read a story, and provide a snack and drink. Please register online, in-store, or by phone.


We understand that shopping from home is a convenient way to get holiday shopping done, so that is exactly why we provide two ways for you to shop at Smart Toys & Books…online!

1. “Shop the Store”: This means that you can shop directly from our inventory in the store. We haven’t introduced our entire inventory to our online store, but we have selected some of our favorite and most requested items to be featured on our website.

2. “Shop Online”: This means that you can shop from our recommended online retailer, Ebeanstalk. We have partnered with Ebeanstalk in order for our customers to shop from a similar, but different variety of quality toys. Keep in mind that items found on Ebeanstalk may or may not be available at Smart Toys and Books. However, any purchase made through Ebeanstalk are eligible for our Buyers Club Program. Bring in your receipt and we will be happy to stamp your card!

Smart Toys & Books | Franklin Square | 9700 Kingston Pike | Knoxville TN 37922 | P: 865-691-1154 | F: 865-691-6103
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