Welcome to Smart Toys and Books, Parties too!



With over 29 years of experience in the toy industry, we know what will spark the imagination, create excitement, and stimulate learning, all a day’s work in the life of a child.  We provide a wonderfully complete selection of high quality games, books, toys and dolls that fascinate, challenge, enlighten and delight children of all ages.  We are truly about the best of the best!  Come experience an atmosphere of maximum fun in a store that is easy to shop.  Our staff is always available, and our displays and demonstrations are definitely hands on!

We promise to deliver superior customer service, through our individualized attention, customer incentive programs and complimentary wrapping.

We do the BEST Birthday Parties in Town! – Specializing in parties for preschool children.  Choose from one of many themes…or design a party as individual as you are!  Popular themes include:  Frozen, Ninja Turtles, Outdoor Adventure, Harry Potter, Ninjago, Tinkerbell, Toy Story, Star Wars, Indiana Jones, Princess, and Kindermusik.



reviselogo2The Great Train Event

Members of The Knoxville Model Railroaders will be on hand to provide information about their activities as well as feature a working model of trains. The railroaders are affiliated with the Children’s Museum of Oak Ridge. Come dressed as an engineer, have your picture taken with Thomas, make a train craft, and watch working train models! Fun for ALL ages!

Saturday, November 1st 10:00am-1:00pm


Personalized Plate & Mug for Santa!

Make a special plate and mug for Santa’s milk and cookies! We will have the materials to design and color your own plate and mug, then we will send off the designs to have them made and call you when they are ready to be picked up. Plates and mugs should take one to two weeks to be delivered. We are taking reservations for 10 children every half hour. Payment must be made in order to reserve your spot.

Saturday, November 8th 10:00am-4:30pm

Plate & Mug  – $24.99/child

Plate OR Mug – $14.99/child


Neighborhood Toy Store Day!

We will showcase the winners for the 2014 Best Toys for Kids Awards along with prizes and drawings.

Saturday, November 8th 10:00am-6:00pm





tumblr_lmtpfgYxVL1qa6nzuo1_400-240x300Potty Training Seminar

Certified Pediatric Nurse Practitioner Amber Wetherington will present a one-hour seminar covering all aspects of potty training. The class will cover age to train, readiness, approaches, methods, and much more! It will include a demonstration of the Potty Monkey, a trademarked monkey with potty and instructional materials, developed by Knoxville-based pediatric urologist, Dr.Preston Smith. Refreshments will be provided. Reservations and a fee of $8 are required in advance. This class is for parents only, no children. Reservations can be made in-store, online, or by phone.

Wednesday, November 12th 6:00pm-7:00pm




Join us from 8:00am-10:00pm for our Early Santa Sale. Between 8:00am-10:00am customers will receive a ticket for 20% off their entire purchase. Tickets must be used by 12:00pm. Some exclusions apply. The ticket is only valid for in-store purchases. No phone orders or online orders.


Holiday on the Square

Join all of the Franklin Quare merchants for our annual Holiday on the Square! Activities include: Carriage Rides, Santa with Elves, Puppet Shows, Carolers, FHS Madrigal Singers, $1000 Shopping Spree, Door Prizes, Refreshments, Lights, and much more!

Saturday, December 6th 11:00am-3:00pm





Santa2012_082Portraits with Santa

Come join Smart Toys and Lauren Blankenship Photography for Portraits with Santa! We take appointments every 5 minutes to avoid long waiting times. The cost is $10 per family and must be paid when booking your appointment. The $10 includes: cookies, drinks, candy canes, a movie to watch while you wait, and a special visit with Santa! Each family will receive a $10 discount code to use toward a print order. See our Event Calendar for more details!

Sunday, December 7th 1:00pm-5:00pm

Smart Toys & Books | Franklin Square | 9700 Kingston Pike | Knoxville TN 37922 | P: 865-691-1154 | F: 865-691-6103
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