Welcome to Smart Toys and Books, Parties too!

With over 30 years of experience in the toy industry, we know what will spark the imagination, create excitement, and stimulate learning, all a day’s work in the life of a child.  We provide a wonderfully complete selection of high quality games, books, toys and dolls that fascinate, challenge, enlighten and delight children of all ages.  We are truly about the best of the best!  Come experience an atmosphere of maximum fun in a store that is easy to shop.  Our staff is always available, and our displays and demonstrations are definitely hands on!

We promise to deliver superior customer service, through our individualized attention, customer incentive programs and complimentary wrapping.

We do the BEST Children’s Birthday Parties in Knoxville! – Specializing in parties for preschool children.  Choose from one of many themes…or design a party as individual as you are!  Popular themes include:  Frozen, Ninja Turtles, Outdoor Adventure, Ninjago, My Little Pony, Toy Story, Star Wars, Indiana Jones, Princess, and Kindermusik.


New Sunday Hours


Thomas-Chuggington Play Day!Chuggington_7552

We provide a Thomas and Chuggington play table, coloring, a movie, a story, and refreshments! Ages 2 and up. This event is $5 per child due at the time of registration. Registration can be done online, in-store, or by phone.

Tuesday, August 4th 10:00am


Create a Master Plate


Imagine seeing your artwork every day at dinner; or giving your grandparents a really special, made-by-you gift. Using paper templates, everyone will draw their own picture (it helps to think ahead on this one). The templates are sent away to be transformed into a dishwasher-safe keepsake. These make great gifts! Grandparent’s Day is September 13th! All Ages. $10 material fee is due at the time of registration.


Wednesday August 5th @ 12:00pm & Friday August 7th @ 1:30pm



We understand that shopping from home is a convenient way to get shopping done, so that is exactly why we provide a way for you to shop at Smart Toys & Books…online!

 “Shop the Store”: This means that you can shop directly from our inventory in the store. We haven’t introduced our entire inventory to our online store, but we have selected some of our favorite and most requested items to be featured on our website.


Smart Toys & Books | Franklin Square | 9700 Kingston Pike | Knoxville TN 37922 | P: 865-691-1154 | F: 865-691-6103
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