Welcome to Smart Toys and Books, Parties too!

With over 29 years of experience in the toy industry, we know what will spark the imagination, create excitement, and stimulate learning, all a day’s work in the life of a child.  We provide a wonderfully complete selection of high quality games, books, toys and dolls that fascinate, challenge, enlighten and delight children of all ages.  We are truly about the best of the best!  Come experience an atmosphere of maximum fun in a store that is easy to shop.  Our staff is always available, and our displays and demonstrations are definitely hands on!

We promise to deliver superior customer service, through our individualized attention, customer incentive programs and complimentary wrapping.

We do the BEST Birthday Parties in Town! – Specializing in parties for preschool children.  Choose from one of many themes…or design a party as individual as you are!  Popular themes include:  Frozen, Ninja Turtles, Outdoor Adventure, Harry Potter, Ninjago, Tinkerbell, Toy Story, Star Wars, Indiana Jones, Princess, and Kindermusik.


Memorial Day Hours

Monday, May 25th 10:00am-5:00pm

Thomas-Chuggington Play Day

Play with trains, color, and have a snack! Ages 2 and up. This event is $5 per child. Register online, in-store, or by phone.

Tuesday, June 2nd 10am

Fire & Rescue DayKnoxL9

The Knoxville Fire Department will bring the big red Fire Truck, accompanied by The West End Rescue Truck. The Knoxville Police Department will provide a Police Car! Be sure to bring your camera!

Saturday, June 6th 11:00am-1:00pm


Janet Greer Book Signing45947254_0_Img2

In addition to Fire and Rescue Day, the Knoxville author, Janet Greer will sign her children’s book When You Hear a Siren. The book is about a little girl who doesn’t like sirens, because the sound hurts her ears. Once she realizes that the sound means that people are getting help from community helpers, she does something very special. Books will be available to purchase in the store. 

Saturday, June 6th 11:00am-1:00pm




Join is this Summer for some Summer Fun! Parents and caregivers are encouraged to watch creativity unfold! From craft classes to science workshops, these fun activities are sure to keep your kids busy! Please stop by or call 865-691-1154 to register as classes fill rapidly! You may also register online on our Event Calendar. All sign-up fees must be paid at the time of registration. Class details can be found on the Event Calendar.

Butterfly Home Improvement (Ages 5+) $8.00

Wednesday June 10th @ 11am & Friday June 12th @ 1pm

Fabulous Garden Stone (All Ages) $8.00

Wednesday June 17th @ 1pm & Friday June 19th @ 10am

Glowing Science Lab (Ages 6+) $8.00

Wednesday June 24th @ 11am & Friday June 26th @ 1pm

Volcano Alert! (Ages 6+) $8.00

Wednesday July 8th @ 11am & Friday July 10th @ 1pm

Decorate Your Fairy Wings (Ages 4+) $8.00

Wednesday July 15th @ 11am & Friday July 17th @1pm

Paint-n-Glider (Ages 5+) $8.00

Wednesday July 22nd @ 11am & Friday July 24th @1pm

Design, Paint, ZOOM (Ages 5+) $8.00

Wednesday July 29th @ 11am & Friday July 31st @ 1pm

Create a Master-plate (All Ages) $10.00

Wednesday August 5th @ 11am & Friday August 7th @ 1pm

We understand that shopping from home is a convenient way to get shopping done, so that is exactly why we provide a way for you to shop at Smart Toys & Books…online!

 “Shop the Store”: This means that you can shop directly from our inventory in the store. We haven’t introduced our entire inventory to our online store, but we have selected some of our favorite and most requested items to be featured on our website.


Smart Toys & Books | Franklin Square | 9700 Kingston Pike | Knoxville TN 37922 | P: 865-691-1154 | F: 865-691-6103
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