Welcome to Smart Toys and Books, Parties too!



With over 29 years of experience in the toy industry, we know what will spark the imagination, create excitement, and stimulate learning, all a day’s work in the life of a child.  We provide a wonderfully complete selection of high quality games, books, toys and dolls that fascinate, challenge, enlighten and delight children of all ages.  We are truly about the best of the best!  Come experience an atmosphere of maximum fun in a store that is easy to shop.  Our staff is always available, and our displays and demonstrations are definitely hands on!

We promise to deliver superior customer service, through our individualized attention, customer incentive programs and complimentary wrapping.

We do the BEST Birthday Parties in Town! – Specializing in parties for preschool children.  Choose from one of many themes…or design a party as individual as you are!  Popular themes include:  Frozen, Ninja Turtles, Outdoor Adventure, Harry Potter, Ninjago, Tinkerbell, Toy Story, Star Wars, Indiana Jones, Princess, and Kindermusik.



Join us from 8:00am-10:00am for our Early Santa Sale. Between 8:00am-10:00am customers will receive a ticket for 20% off their entire purchase. Tickets must be used by 12:00pm. Some exclusions apply. The ticket is only valid for in-store purchases. No phone orders or online orders.

Friday, November 28th 8:00 – 10:00 am


Holiday on the Square

Join all of the Franklin Square merchants for our annual Holiday on the Square! Activities include: Carriage Rides, Santa with Elves, Puppet Shows, Carolers, FHS Madrigal Singers, $1000 Shopping Spree, Door Prizes, Refreshments, Lights, and much more!

Saturday, December 6th 11:00am-3:00pm





Santa2012_082Portraits with Santa

Come join Smart Toys and Lauren Blankenship Photography for Portraits with Santa! We take appointments every 5 minutes to avoid long waiting times. The cost is $10 per family and must be paid when booking your appointment. The $10 includes: cookies, drinks, candy canes, a movie to watch while you wait, and a special visit with Santa! Each family will receive a $10 discount code to use toward a print order. See our Event Calendar for more details!

Sunday, December 7th 1:00pm-5:00pm



Polar Express Reading

We will read The Polar Express and other favorite holiday stories. Children should wear their pajamas and cookies and milk will be served. $5 per child and reservations are required in advance. Space is limited so don’t wait to sign up. 

Friday, December 12th 6:30pm-7:30pm




CelticCat_UnmadeMooseFront (1)=tnLocal Author/Actor Signs Second Children’s Christmas Book

Lisa Soland, nationally renown playwright and teacher/director for theatre departments at Maryville College and Pellissippi State, will be available to sign her second children’s book, The Unmade Moose, a sequel to her first book, The Christmas Tree Angel. It is an inspirational story about an unfinished stuffed toy in a sewing basket who meets the angel at the top of the Christmas tree and starts a wonderful adventure. The book is beautifully illustrated by James E. Stamper. Books will be available in the store to purchase. 

Saturday, December 13th 11:00am-1:00pm

Smart Toys & Books | Franklin Square | 9700 Kingston Pike | Knoxville TN 37922 | P: 865-691-1154 | F: 865-691-6103
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