Welcome to Smart Toys and Books, Parties too!

With over 29 years of experience in the toy industry, we know what will spark the imagination, create excitement, and stimulate learning, all a day’s work in the life of a child.  We provide a wonderfully complete selection of high quality games, books, toys and dolls that fascinate, challenge, enlighten and delight children of all ages.  We are truly about the best of the best!  Come experience an atmosphere of maximum fun in a store that is easy to shop.  Our staff is always available, and our displays and demonstrations are definitely hands on!

We promise to deliver superior customer service, through our individualized attention, customer incentive programs and complimentary wrapping.

We do the BEST Birthday Parties in Town! – Specializing in parties for preschool children.  Choose from one of many themes…or design a party as individual as you are!  Popular themes include:  Frozen, Ninja Turtles, Outdoor Adventure, Harry Potter, Ninjago, Tinkerbell, Toy Story, Star Wars, Indiana Jones, Princess, and Kindermusik.

9355-2Spring Garden Festival

Join The Shops at Franklin Square for our 22nd Annual Spring Garden Festival. Local venders will be selling annuals, perennials, daylilies, orchids, bonsai, succulents, herbs, fruit and berry plants, garden art, etc. Children’s crafts and activities will also be available. All proceeds from this event benefit the Knox County Council of Garden Clubs. Venders will be set up from 9:00am-2:00pm.

Smart Toys will be hosting author and illustrator, Jeff Crossan. He will be signing his book, I Ate a Cicada Today, from 9:00am-1:00pm. We will have books available to purchase at the store.

The famous Ladybug Girl will be at Smart Toys from 10:00am-1:00pm. She will be available for book signings, pictures, and hugs. Be sure to bring your camera! We will have books available to purchase at the store.

Saturday, April 25th

Make a Mother’s Day Card319801_mothers-day

We supply the materials! You supply the love! Make a Mother’s Day card for your Mother or Grandmother that will make her day!

Saturday, May 9th 10:00am-3:00pm




Thomas – Chuggington Play DayChuggington_7552

Play with trains, hear a story, color, and have a snack.. Ages 2 and up. This event is $5 per child. Register online, in-store, or by phone.

Tuesday, May 5th 10:00am


We understand that shopping from home is a convenient way to get shopping done, so that is exactly why we provide a way for you to shop at Smart Toys & Books…online!

 “Shop the Store”: This means that you can shop directly from our inventory in the store. We haven’t introduced our entire inventory to our online store, but we have selected some of our favorite and most requested items to be featured on our website.


Smart Toys & Books | Franklin Square | 9700 Kingston Pike | Knoxville TN 37922 | P: 865-691-1154 | F: 865-691-6103
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