Welcome to Smart Toys and Books, Parties too!



With over 29 years of experience in the toy industry, we know what will spark the imagination, create excitement, and stimulate learning, all a day’s work in the life of a child.  We provide a wonderfully complete selection of high quality games, books, toys and dolls that fascinate, challenge, enlighten and delight children of all ages.  We are truly about the best of the best!  Come experience an atmosphere of maximum fun in a store that is easy to shop.  Our staff is always available, and our displays and demonstrations are definitely hands on!

We promise to deliver superior customer service, through our individualized attention, customer incentive programs and complimentary wrapping.

We do the BEST Birthday Parties in Town! – Specializing in parties for preschool children.  Choose from one of many themes…or design a party as individual as you are!  Popular themes include:  Frozen, Ninja Turtles, Outdoor Adventure, Harry Potter, Ninjago, Tinkerbell, Toy Story, Star Wars, Indiana Jones, Princess, and Kindermusik.




Portraits with the Easter Bunny

Join Smart Toys and Lauren Blankenship Photography for our annual Portraits with the Easter Bunny. Appointments are required in advance and can be made in-store or by phone. There is no online registration for this event. For more information and prices, please visit our Event Calendar.

Sunday, March 29th from 12:30-2:30pm


Breakfast with the Easter Bunny


Come join the Easter Bunny for breakfast, a craft, and photos! On Saturday, April 4th we will be hosting our annual Breakfast with the Easter Bunny. We provide the breakfast (coffee and pastries for parents!) and a special craft to make and take home. Be sure to bring your camera for photos! This will also be the last day of our Live Bunny Exhibit: The O’Hare Port. Cost is $12 per child and must be paid when making a reservation. Reservations can be done in-store or by phone. There is no online registration for this event.

Saturday, April 4th 10:00, 10:30, 11:00, and 11:30am


Thomas – Chuggington Play Day


We will provide two train tables, coloring, read a story, and provide a snack and drink. Please register online, in-store, or by phone. Cost is $5 per child. 

Tuesday, April 7th at 10:00am




How to Protect your Children from Identity TheftUntitled

Identity Theft is the nation’s fastest growing crime. CNN recently said, “It is no longera matter of if but rather when you might become a victim.” Most parents are unaware of the risk their children face growing up in a nation full of cyber crime. The Federal Trade Commission recently stated that children are 51x more likely to become victims of Identity Theft than most adults. It is time that we equip ourselves with the knowledge to protect our children’s future.

Join us on April 9th at 6:30pm for refreshments and an educational seminar on Child Identity Theft with special guest, Brielle Hoffman, a Certified Identity Theft Risk Management Specialist. We look forward to you joining us. Please RSVP by April 7th. We will be giving away special prizes for those that attend.

Thursday, April 9th 6:30pm


Earth Day Event

Teach your kids to love and protect the Earth! Bring in materials to recycle and we will pay your sales tax on your entire purchase! We will be provided a Paper Making Class at 1:00pm.

Saturday, April 18th


We understand that shopping from home is a convenient way to get shopping done, so that is exactly why we provide a way for you to shop at Smart Toys & Books…online!

 “Shop the Store”: This means that you can shop directly from our inventory in the store. We haven’t introduced our entire inventory to our online store, but we have selected some of our favorite and most requested items to be featured on our website.


Smart Toys & Books | Franklin Square | 9700 Kingston Pike | Knoxville TN 37922 | P: 865-691-1154 | F: 865-691-6103
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