Welcome to Smart Toys and Books, Parties too!

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With over 28 years of experience in the toy industry, we know what will   spark the imagination, create excitement, and stimulate learning, all a day’s work in the life of a child.  We provide a wonderfully complete selection of high quality games, books, toys and dolls that facinate, challenge, enlighten and delight children of all ages.  We are truly about the best of the best!  Come experience an atmosphere of maximum fun in a store that is easy to shop.  Our staff is always available, and our displays and demonstrations are definitely hands on!

We promise to deliver superior customer service, through our individualized attention, customer incentive programs and complimentary wrapping.

We do the BEST Birthday Parties in Town! – Specializing in parties for preschool chilren.  Choose from one of many themes…or design a party as individual as you are!  Popular themes include:  Harry Potter, Ninjago, Transformers, Smurfs, Tinkerbell, Toy Story, Star Wars, Indiana Jones, Cars, Princess, and Kindermusik.



Our Newest Birthday Party Theme: Outdoor Adventure!


Fall 2014 In-Service Training Registration is now open. See our Event Calendar for class details. Registration can be done in-store or by phone.


clay rice

 Clay Rice Silhouettes

Clay Rice will be returning to Smart Toys for silhouettes and book signings! Call or come in to make an appointment. Prices start at $42 per person for silhouettes (includes two copies). All ages welcome!


Thursday, September 25th 10am-6pm




Breyer_Logo_zps59dffaadBreyer Fun Day!

Young horse enthusiasts are invited to meet a live miniature horse and donkey and view a demonstration of how model horses are created and sculpted. See our Event Calendar for more details.

Saturday, October 2nd 11:00am-1:00pm



Book Signing – Bill Landry

Bill Landry, well-known as voice, host, narrator, and co-producer of the WBIR-TV aired program, The Heartland Series, will sign his first children’s book, Buddy: Dog of the Smoky Mountains. Visit our Event Calendar for more details.

Saturday, October 18th 11:00am-1:00pm





Halloween-pictures-for-kids_zpsd92223c2Costume Contest

Come dressed in your Halloween costume for our 3rd Annual Halloween Costume Contest! See our Event Calendar for details! No charge. All ages welcome!

Saturday, October 26th 10:00am-3:00pm




Picture 1Halloween Science Workshop

Come join the fun for our first ever Halloween Science Workshop! Former Knox County School Teacher, Steve Cottrell will lead in and demonstrate some super fun and spooky activities. We will be making Mysterious Gooey Slime, creating an Eerie Glowing Eruption, and whiping up a batch of Dracula’s Toothpaste. Come see how to make Franken-Worms, and touch and feel some Alien Monster Eyes. Find out what makes Pop-Rock Candy POP! The workshop is limited to 12 participants, so don’t wait to reserve your spot! Ages 6 and up, $10 per child.

Saturday, October 25th 11:00am

Smart Toys & Books | Franklin Square | 9700 Kingston Pike | Knoxville TN 37922 | P: 865-691-1154 | F: 865-691-6103
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